ForskarFredag 2022

ForskarFredag is part of European Researchers’ Night and took place on October 1 this year. However, ForskarFredag is just not about one night: school classes can “borrow a researcher” throughout the entire week (September 26 to October 1). LPCN’s Anna Jonsson took part in this initiative and visited 17 school classes: 4 physically in Umeå and the rest via Zoom.

“A one-eyed cat riding a skateboard into the apocalyptic abyss but not warzone”

Together with the school classes, Anna examined different sorting algorithms, saw examples of discriminating technology, and generated images using AI (the results of which are sprinkled across this post). For one of the high school classes, Anna had prepared a mathematical problem, as can be seen on the instagram page of the school.

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Kick-off for MMW project on contextual communication

AI-driven advertising is often presented as one of the main  successes of deep learning, after heavy investments in machine learning algorithms that discover and exploit patterns in consumer behaviour.  In a new project financed the Marcus and Marianne Wallenberg Foundation, researchers from Umeå University, Malmö University, Stockholm School of Economics, and the University of Gothenburg collaborate to understand the implications for citizens and society linked to different types of targeting methods used in online advertising. 

Photo by Joe Yates on Unsplash
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EUREKA and local coordinator Vinnova have granted the project E! SAVANT funding.  The project serves to develop a platform for video-based marketing, designed for affiliate marketers and other small-scale publishers. The novelty is automatic enrichment of video with shoppable content, and an AI that continuously tunes campaigns to optimise conversion. Continue reading “E! SAVANT”