Kick-off for MMW project on contextual communication

AI-driven advertising is often presented as one of the main  successes of deep learning, after heavy investments in machine learning algorithms that discover and exploit patterns in consumer behaviour.  In a new project financed the Marcus and Marianne Wallenberg Foundation, researchers from Umeå University, Malmö University, Stockholm School of Economics, and the University of Gothenburg collaborate to understand the implications for citizens and society linked to different types of targeting methods used in online advertising. 

Photo by Joe Yates on Unsplash
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WARA Media – A new arena for multidisciplinary research and innovation

In December 2020, WASP launched a new research arena to place Media AI at the centre of a multidisciplinary ecosystem of scientific fields and industry segments. The arena is a recognition of the value of media AI in process automation, for example, in the facilitation of remote control in forestry, in the creation of virtual verification environments for autonomous machinery and in the generation of non-playable characters in gaming.

Photo by Myke Simon on Unsplash
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Robots learn to help with elder care

Robots are taught how to communicate in a more human like manner in a new research project targeting the elder care of the future.
– Some things robots do better than people, says Thomas Hellström who is in charge of the project.

Read the full article on Fria (in Swedish).